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How to Navigate the APAC Beauty Market in 2025: Top Trends and Insights

Premiumization and Holistic Wellness In 2025, the APAC beauty market will continue to see a surge in premiumization. Consumers, particularly the aging population, are investing more in luxurious, ...

How to Achieve Perfect Brows with ZenaMakeup Brow Lamination Tint & Powder Pen

Understanding Brow Lamination Brow lamination is a semi-permanent treatment that involves lifting and setting the brow hairs to create a fuller, more defined shape. This process typically include...

How to Achieve the 'Ice Princess' Makeup Look: Top Tips for 2024

Key Elements of the 'Ice Princess' Look Frosted or Shimmering Eyeshadow The centerpiece of the 'Ice Princess' look is undoubtedly the eyeshadow. To achieve this, you’ll need cool-toned shades with...

The Best Christmas Makeup Trends of 2024: A Guide by ZenaMakeup

Smokey Eye Makeup: The Timeless Classic The smokey eye remains a favorite this Christmas, with its versatility ranging from dramatic black to softer, shimmery blends. Here’s how to achieve this lo...

How to Achieve the Top 6 Christmas Makeup Looks in 2024 with ZenaMakeup

Classic Red Lip: Timeless Elegance A timeless red lip is a staple for the holiday season, and it's easy to see why. This look exudes sophistication and glamour, making it perfect for any festive ...

The Best Eyebrow Shapes for Your Face Shape in 2024

Face Shape Matters The golden rule in choosing an eyebrow shape is to select one that complements or contrasts your face shape. This balance is crucial for creating a harmonious and flattering loo...

How to Achieve the Top 6 Christmas Makeup Looks in 2024 with ZenaMakeup

Why Christmas Makeup Matters Christmas makeup is all about embracing the holiday spirit and adding a touch of glamour to your look. Whether you're attending a family dinner, a work party, or a New...

How to Choose the Best Eyebrow Gel in 2024: Top Picks and Key Considerations

Understanding Your Needs Before you start shopping, it’s essential to understand what you’re looking for in an eyebrow gel: Hold Do you need a strong hold to tame those unruly brows, or a flexible...

How to Choose the Best Foundation for Your Skin Type in 2024

Key Considerations Finish Dewy Finish: Ideal for dry or mature skin, a dewy finish adds a radiant and hydrated look to your skin. It's created with natural oils and humectants, reflecting light a...

How to Choose the Best Eyeshadow Sticks in 2024: Top Picks and Expert Tips

Why Eyeshadow Sticks Are a Must-Have Ease of Application Eyeshadow sticks eliminate the need for brushes and palettes, making them ideal for quick touch-ups or full eye makeup looks on the go. The...